Cyberly

Cyberly

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Cyberly
  • Come to the Marketing Dark Side - Cyberly

    A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

    That’s our main topic for today as we dive into the world of how your audience ~...

  • The Logistics Behind The Tokyo Olympics - Cyberly

    The ethos of competition is better, faster, stronger.

    We see it in every aspect of business, life, and of course, sports. More specifically The Olympic Games.

    And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal...

  • Making Your Subject Matter Experts Shine - Cyberly

    When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts.

    But how do you put these SME’s in a position to give you the insight ...

  • Started from the bottom now we’re here - Cyberly

    Being an entrepreneur is tough. But being an entrepreneur that supplies tools and knowledge to other entrepreneurs has its own set of unique challenges. That’s the common theme of today’s show as we talk with CEO of Cargologik Miles Varghese and Truck N’ Hustle’s host Rahmel Wattley. One side of ...

  • The Great Resignation or New Independence? - Cyberly

    With July 4th coming up, we’re diving deep into the history of work and how the last year may have sent the working market into what’s being called ‘The Great Resignation”. Knowing this insight can help us plan for what the future of work will look like not just for the US but for the rest of the...

  • Marketing Data That CEO’s Won’t Hate - Cyberly

    We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what ...

  • Let’s Put Podcasting Stats Into Perspective - Cyberly

    Say that show title three times fast. Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge.

    But on today’s show, I’m giving you some perspective and context around those p...

  • Marketing Your Business in a Privacy-Focused World - Cyberly

    Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy...

  • Fix Your Business By Fixing Your Marketing - Cyberly

    It’s no secret that marketing has evolved over the last couple of years but how can it play a bigger role on the revenue side of the business? We’re breaking down some of the Do’s and Don’ts of outsourcing your marketing to give your business the edge without the overhead.

    In addition to the ho...

  • Marketing Analytics Nerds Rise Up - Cyberly

    We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts-- with a strong focus in the recruiting realm. Joining us to talk about her favorite companies k...

  • How Truckers Can Protect and Profit From Their Content - Cyberly

    Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they crea...

  • How to Work With Trucking Influencers - Cyberly

    Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Mar...

  • Beefing Up the Cold Chain - Cyberly

    Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with Fedex where they developed a specialized box that allowed his products ...

  • Plant Therapy and Better Video Communication - Cyberly

    COVID has impacted damn near every part of our lives but one side effect (besides the extra pounds) is we’re buying a lot of plants. Like, a lot A LOT. So let’s break down the plant supply chain while also chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick own...

  • Making Your Customer the Super Hero - Cyberly

    Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conduc...

  • Peeking Behind The Podcast Curtains - Cyberly

    Buzzsprout Head of Marketing Alban Brooke is helping us to break down the important stats to make smaller creators feel more confident in their podcasting strategy. Plus where famous creators and companies are making some mistakes in the podcasting world. This plus Linkedin rolling out Creator Pr...

  • Short Form Video Isn't a Fad - Cyberly

    In today's episode of Cyberly, short form video is here to stay! Host, Blythe Brumleve, argues why you should be creating short form content by breaking down video clips, tik tok and more.

    Plus, we'll have Shay Dixon, founder of Shay Lynn Dixon, LLC to discuss her career and how to teach old do...