Sales & Marketing Summit

Sales & Marketing Summit

The Sales & Marketing Summit covers all of the top strategies that transportation companies are employing to find success as we kick off 2021. As technology evolves to meet changing customer expectations, opportunities arise for forward-thinking sales and marketing divisions. Managing the customer lifecycle is a challenge that’s been around for centuries and exists in nearly every sector of the economy.

Hear from sales and marketing leaders throughout the freight world. What are the successful approaches to elevating your brand and your story? What sorts of accounts should your organization be chasing? Expect success stories and learning opportunities from those who have been on the front lines of cold-calling, customer acquisition, account management and more.

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Sales & Marketing Summit
  • Selling on brand - Put That Coffee Down

    LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Ryan Mann, Director, Lean Marketing, Lean Solutions.

  • Gamification and your remote sales team - Put That Coffee Down

    LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Mark McWatters, VP of Sales at Ambition.

  • How Morning Brew wakes up your social selling - Put That Coffee Down

    LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Toby Howell, Writer, Social Media Lead, Morning Brew.

  • The importance of the right sales leads - Put That Coffee Down

    LIVE from the Sales & Marketing Summit, Dooner and Kevin chat with Zembles COO Greg Johnson.

  • Content Marketing in 2021 and beyond

    Joe Pullizzi has done it all in the world of marketing. He's founded businesses, written books, and helped organizations achieve all kinds of marketing goals. Joe sits down with FreightWaves Founder, Craig Fuller, to discuss content marketing strategies in today's world.

  • Creating a High Energy (and High Visibility) Virtual Sales Floor

    Craig Fuller, Founder and CEO of FreightWaves, sits down to chat with Brian Trautschold, COO and Co-Founder of Ambition.

  • The Long Game Mindset in Sales & Marketing

    In the age of blitzscaling and wild valuations, the temptation is to only focus on acquiring customers at any cost. However, not all businesses thrive under this model. In fact, most do not, especially in transportation. Learning to play the long game, especially in logistics, is critical to long...

  • The science of sales and marketing teams

    How many marketing and sales rules for 2021 articles have you already seen? The truth is, no one has been through a year like this, so even educated guesses are just that—guesses. What do you think would happen if you cranked up resiliency and agility to 11? Hoffeld and Weber will discuss the pow...

  • Being consumer focused in a B2B world

    Sylvia and Kyle will discuss how focusing on the individual will not only enhance your current marketing strategy but provide the returns you are striving for.

  • Selling in the Agent vs Employee Logistics Models

    Logistics companies come in a variety of shapes and sizes. Each structure has it's own strengths and advantages, while making sacrifices in other areas. Brian Mann will discuss the benefits of and success strategies in each model and what brokers should know to thrive in either environment.

  • Knowing Your Audience: Aligning Marketing to Create Relevance and Close Deals

    In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency attendees will learn the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason will walk you through t...

  • Freight Marketing Fears

    You already know you need to start creating. After all--most of your competitors are offering the same equipment, services, and rates. It's time to stand out from the pack by addressing the four most common fears companies and brands are facing before they start creating video and podcast content.

  • The Evolution of Sales Strategy as the Company Grows

    Sales challenges are different for an adolescent startup and an advanced organization, though in many ways they're similar. Andrew Leto has founded multiple companies and scaled them to success. How does the role of a founder evolve through different stages of growth and how can sales teams devel...

  • Building Culture in a Remote Sales Environment

    Is there anything more important to a successful sales team than culture? The challenges of building a strong company culture become exceedingly difficult over the last year as teams and organizations adopted a remote work environment. Charley Dehoney and Jon Rapp will talk about how your team ca...

  • Facebook, Artificial Intelligence, Instagram....Dialing for Drivers?!

    The battle for drivers is at an all-time high and carriers are looking for new-aged marketing techniques, as well as looking back to old school techniques, in search of solutions for their driver hiring needs.

  • Setting Yourself Up for Growth

    Hope White, CEO and Founder of HD White Logistics, founded her brokerage in 2016 with the goal of beating out her competition in the highly competitive truckload brokerage market. Hope managed to see an opportunity in early 2020 to launch container services a little outside Savannah to capture th...

  • Top four fears when creating content and how to fight them

    Blythe Brumleve, Founder of Digital Dispatch, chats with Kyle MacNaught, Director of Freight Marketing, FreightPlus, at the Sales & Marketing Summit.

    You already know you need to start creating. After all--most of your competitors are offering the same equipment, services, and rates. It's time ...

  • Selling in the agent vs employee logistics models

    JT Engstrom, Chief Strategy Officer, FreightWaves, chats with Brian Mann, CEO of Armstrong Transport at the Sales & Marketing Summit.

    Logistics companies come in a variety of shapes and sizes. Each structure has it's own strengths and advantages, while making sacrifices in other areas. Brian Ma...

  • Knowing your audience: aligning marketing to create relevance and close deals

    Adam Robinson, VP, Product Marketing SONAR, FreightWaves, chats with Jason Fishman, SVP, Digital Strategy, Digital Niche Agency, at the Sales & Marketing Summit.

    Attendees will learn the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason will walk y...